Tiffy Diamond


Who are you, and what do you do?

My name is Tiffy Diamond, I’m an advertising producer and co-founder of Live.Art.Love in Los Angeles. Live.Art.Love is a creative company that specializes in commercials, documentary and fashion. I enjoy my job because it allows me to flex my creativity with top brands, including: Napa Auto Parts, Reebok, AT&T, eHarmony, Footlocker and Head and Shoulders.

What forms of media have influenced you the most?

I’m inspired by all forms of media but filmmaking and screenwriting are my heart. I worked at a number of production companies before branching off on my own. I incorporate that passion into commercial projects by creating “mini short films.” I study films, especially indie on a daily basis. You have to continue to grow in a creative industry.
When it comes to music, I use playlists depending on what type of commercial, treatment or pitch I need to write for a client. Different music can spark different emotions and that helps when writing.

What hardware / software do you use?

Everything I own is primarily Apple – iMac desktop computers, iPads and iPhones. Software I use creatively are: Final Draft, Final Cut, and Adobe Creative Suite. In terms of productivity and collaboration, I use Google Drive and Evernote. Evernote being a favorite for creative ideas, saving articles, organizing shoots etc.

What would be your dream creative setup?

I remember learning that Maya Angelou would routinely write in blank hotel rooms. I love that idea and have often fantasized about getting a hotel room by the beach to write. When writing or editing I like to have minimal distractions. My favorite writing tools are a notebook and pen. There’s something about free form writing, scratching out mistakes, and racing to get thoughts out. Many stories started on paper before making it to Final Draft.

Founder of VNM USA an advertising agency focused on connecting brands and individuals to the millennial generation. Computer Science student at University of Wisconsin - Madison.