Ino Zeljak


Who are you and what do you do?

​Hy, my name is Ino and I am a photographer, foodie, traveler and coffee lover. I am currently finishing my studies (Photography) and freelancing on the side.​ Ultimately, trying to find a job in the industry that I will love.

What is your favorite medium?

​Photography is number one, but a close second would be motion film. One area that film excels in though is sound, which helps create a greater atmosphere than photography.

Where do you draw your inspiration from?

​Mainly from the work of other artists, photographers, painters, movie directors. However, there are weird and banal things I see on the street that trigger me.

What is your creative process?

​I would say editing is the main one because I rarely have a finished idea in my head. I photograph different things, and after a while the theme emerges itself through the process of editing.

Is there a specific theme/message/emotion you aim to evoke?

​I don’t think so. I mainly try to show things that make sense to me or are visually attractive. I tend to showcasing my point of view in my work because I am very influenced by the point of view in other people’s work.

What motivates you to continue to create?

​The feeling of satisfaction when you create something is very motivating to me. It makes me so happy to see a finished product and then when the viewers appreciate it, I get another exhilarating boost! Money is also a nice motivator too… ​

When you encounter creative blocks, what do you do to overcome them?

​Nothing. Somehow they come and go. Listening to the music, visiting art shows, watching films will help because if you concentrate on the blocks, you are in trouble.​

What are your thoughts on the future of art?

​It is evolving as everything. At the moment I can’t get enough of surrealism and hyperrealism​. On the other hand, I think its hard to live from it, which is somehow a bad thing. The relationship between working and living is trivial because artist can’t live and work, they have to work to live.

What is something you have had to learn on your own that you would like to pass on to the next Creative?

​I had many doubts of my work in the beginning​, always thinking that it was bad, and not believing in it. Stick to your style and force it…if you use other artwork as an inspiration don’t copy. Instead borrow and implement it into your own style.


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Co-Founder at Constructed By. Student at University of Wisconsin - Madison studying Business with a focus in Marketing and Accounting.