Marcus McFly

Who are you, and what do you do?

I am a million different people at any given time.

Most notably I am Marcus McFly; a creative standing at the intersection of where visuals, music, and good design cross a wide-eyed kid eager to say ‘YES’ to the project; happy to be an involved part of the conversation.

I am Marco Dolo, the stand-alone music and digital agency who believes, solely, in getting good ideas out and providing the underdog with proper strategy from concept to manifest.

Most-professionally, I am Marcus Richardson; businessman and director of Oneness Boutique – our industry leading menswear boutique located in Lexington, Kentucky – completely leveling the landscape by turning, literally, everything into a direct sales tool to define my ROI’s.

In any moment, I confuse which of the 3 me’s I am — just know that at any time, you’re getting the best of what I am with no limitation.

What forms of media have influenced you the most?

Music and movies.

Growing up, I had 5 brothers and sisters – that number later grew to 8 (total) – and with having so many siblings you learn to “watch TV with the radio”. Both of these mediums (film/music) often intertwine for me; and I often find myself watching films on mute with music playing curating my own soundtracks.

I’m visual – so if I can see it and feel it – I believe in it more. Seeing is believing for me; which is where my love for shooting/writing visuals comes into play. Most influenced by the things I can see; absolutely.

What hardware / software do you use?

This ties back into being 3 different people at the same time.

Creative Software: In terms of my creative endeavors, I’m using ANY and EVERYTHING Adobe — be in Lightroom, Photoshop, or Premiere Pro. I fully believe in Adobe’s creative tools and their interfaces allow me to quickly and efficiently make things happen. I have no disciplined framework to how I make visuals happen; it’s important to have software whose parameters allow me to stay flexible and fluid.

Creative Hardware: I don’t like being held back by large rigs and massive gear set-ups. Give me my 15’’ MacBook Pro Retina loaded with my necessary creative softwares and a Canon 6D (nifty 50MM lens, Canon EF 24 – 70mm f/2.8 USM, and Canon 55mm f/1.4 USM). That’s the daily run-and-gun setup.

Business Software: In terms of running a boutique, I use LightSpeed as a point of sales system which is a complete headache because the possibilities are truly endless within this software from a retail standpoint. I rely on LightSpeed for everything from live/active inventory management to determining which styles or trends perform the best in my market.

What would be your dream creative setup?

Home.

It’s a running joke among my friends and I that we name our homes. My rapper peer, Nemo Achida, for example calls his home “The Dojo”. I’ve often referred to my home as both ‘Temple’ and ‘Museum’.

At home, I’ve created spaces and areas where I am free to create — I love simple and minimal design. Aesthetics, atmosphere, and environment are key for creativity. I keep my home relatively quiet apart from whatever audio I allow to soundtrack my projects. I have an open floor plan with ample space to spread my materials all over the place and slap Post-It’s on every surface as ideas come to mind.

And the best part of it all, when exhaustion hits – because it does and will hit – you’re already at home.